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Jeep 392 Moab Edition
The off-road supercar — a naturally aspirated V8, no fake engine sounds, just a manual feel and real desert performance.
Brands & Experiences
Who Samy's worked with
ToyotaLexusAudiVolkswagenPorscheBMWMcLarenJeepXPengZeekrSmartVolvoChevroletCadillacGenesisInfinitiGeelyDeepalKaiyi AutoIneos Automotive212 MotorsOmoda & JaecooiCaurExeedSkodaRAMGMCLincolnFordPolestarMiniDubizzleDobinsonsBFGoodrichGulf OilRami AutomotiveGreat Wall MotorsHondaAlfa RomeoANR PerformanceMiles A Part UAEDubike DynoWatch My iFirst Abu Dhabi BankCommercial Bank of DubaiDakarXDubaiDeep Dive DubaiXQuarryDubai AutodromeMille Miglia
The Archive
On the record
Campaigns, comparisons, launches, and media trips — a running record, one story at a time.
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Haval V7 Terrain Test
Putting GWM's Haval V7 through its paces across different terrains.
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iCAUR Showroom Opening — Dubai
Doors open on the new ICAUR showroom in Dubai, with the V27 front and center.
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iCAUR V27 — Born to Play
A closer look at the iCAUR V27 in action.
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2026 Audi Q3 — Reveal & Review
Bigger, better, with a more refined interior and exterior design.
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Volvo EX90 — Dubai Launch
The new Volvo EX90 launches in Dubai.
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Dubai 24H — The Unseen Side
Behind the scenes at the 24 Hours of Dubai race.
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Zeekr 001 vs the World
0-100 km/h against some big names, including the BMW X6M.
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Toyota LC300 vs LC300 Hybrid
A head-to-head that might surprise you.
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Toyota LC300H vs Nissan Y63
LC300 and LC300 Hybrid go head-to-head against the Nissan Y63.
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Exeed Showcase
A look at some of Exeed's latest Chinese luxury lineup.
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Xpeng x Samy — Germany
Behind the scenes with Xpeng in Germany for the L03 debut.
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XPENG L03 — Global Debut
The all-new XPENG L03 makes its global debut, showcasing the next generation of AI-driven mobility.
Zeekr China
The Zeekr 7X reveal, track day, and time with the crew.
Exeed China
Paddock walks, track prep, and helmets on with the Exeed ES7.
Ford Oman — Desert Meet
Out in the Omani desert for the Ford off-road meet.
Mille Miglia
Behind the wheel for the 1000 Miglia Xperience UAE.
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BFG x Dakar Classic — Saudi
Dakar Classic — the thrills and emotions of classic rally cars, with BFGoodrich Arabia.
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Mille Miglia — Timeless Machines
Classic Mercedes and Porsche at the 1000 Miglia Xperience UAE.
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Smart #5 BRABUS — Roll Race
A roll race against the world in the Smart #5 BRABUS at Dubai Autodrome.
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212 Showroom — Grand Opening
Inside the new 212 showroom on Al Ittihad Street.
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212 — Can It Climb?
Desert heat, mountain trails, and city roads — testing the 212 with a crew of friends.
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Dubizzle — Evaluate Your Car
A look at Dubizzle's car evaluation hub, built for enthusiasts.
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Kaiyi Motors — Ramadan Offers
Exclusive Ramadan deals across the Kaiyi Motors lineup.